Privacy Policy

• Send you our newsletter and fishing-related updates you opted into.
• Respond to questions or messages submitted via our contact form.
• Analyze site traffic to improve content and user experience.
• Operate affiliate marketing programs and track qualifying purchases.
• Comply with legal obligations.

When you subscribe to our newsletter, you consent to receive periodic emails from Utah Bass Bros containing fishing tips, lake guides, gear recommendations, and promotional content. Every marketing email we send will:

• Clearly identify Utah Bass Bros as the sender.
• Include a valid physical mailing address.
• Contain a clear and easy way to unsubscribe in every message.
• Honor unsubscribe requests within 10 business days.

We will never sell, rent, or share your email address with third parties for their own marketing purposes.

Utah Bass Bros participates in affiliate marketing programs including, but not limited to, Amazon Associates, Bass Pro Shops, Tackle Warehouse, Academy Sports, and similar programs. When you click an affiliate link and make a qualifying purchase, we may earn a commission at no additional cost to you. These affiliate networks may use cookies to track referrals. Please review their respective privacy policies for more information.

We use cookies to operate the Site, run analytics, and support affiliate tracking. You can control cookies through your browser settings. For full details, see our Cookie Policy.

We do not sell your personal information. We may share it only:

• With service providers who assist in operating the Site (hosting, email delivery, analytics) under strict confidentiality agreements.
• With affiliate networks as necessary to track referrals and commissions.
• When required by law, such as in response to a court order or legal process.
• To protect our rights or the safety of our users.

We retain newsletter subscriber data for as long as you remain subscribed. Contact form submissions are retained only as long as necessary to respond to your inquiry. Analytics data is retained per Google Analytics' default retention settings (26 months).

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Withdraw consent for email marketing at any time (unsubscribe link in every email).
• Lodge a complaint with a data protection authority.

To exercise these rights, contact us at hello@utahbassbros.com.

The Site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

We implement reasonable technical and organizational measures to protect your information. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

The Site may contain links to external websites, including affiliate retailers and partner sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date. Continued use of the Site after changes constitutes your acceptance of the updated policy.

If you have questions about this Privacy Policy, please contact us at hello@utahbassbros.com or use our contact form.